MAYAK

Design · Brands · Products

We build things
people actually
want to use.

MAYAK is a design and brand studio. We work with product businesses to sharpen what they sell and how they sell it. And we build our own brands because we believe the best way to understand a market is to be in one.

Work with usOur brands

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What we do

Brand house

We make our
own products.

We don't just design for others. We build and launch our own brands — products made with care, sold directly to people who need them. Velora Healing is our first. More are coming.

We call this walking the talk.

See our brands
Design studio

We help others
sell theirs.

If you have a product that works but isn’t growing the way it should, that’s usually a design and positioning problem. We fix it. Ads, funnel, website — we look at the full picture and rebuild what’s holding you back.

We work with businesses doing $2M+ per year who are serious about what comes next.

Apply for help

Why we exist

Business is just our way
of bringing light to this world.

Most companies exist to make money. We exist to make things that matter, and money is what lets us keep doing it. That’s not a subtle difference. It changes every decision we make: what we build, who we work with, how we treat people, and what we refuse to do.

MAYAK was built on a simple belief: that good design, thoughtful products, and honest work can genuinely improve someone’s day. Sometimes that’s a brand that helps a person through a hard moment. Sometimes it’s a funnel that finally connects the right product with the right person. Either way, something gets better. That’s the point.

We are the lighthouse. We don’t chase.
We stand still, we shine, and the people
who need to find us do.

Elya — Founder of MAYAK

The founder

Elya

Ilyass Lahlou, known as Elya, has been doing this for 8 years. Not learning it, not preparing for it — actually doing it. Across brands, NGOs, artists, institutions, and product companies. The kind of range that only comes from saying yes to almost everything early on and figuring it out along the way.

Along the way, he worked with organisations like UNICEF, Crédit Agricole, and the U.S. Embassy. He led creative direction for international artists, managed programs reaching hundreds of people, and built systems that worked. Not in theory. For real.

Outside of work, he’s obsessed with cars and speed, music is something he genuinely can’t function without, and he makes videos the way other people journal. Art, in all its forms, is the thing underneath everything else.

MAYAK is where all of it converges. Eight years in the making. Built to last.

Our brands

Products we believe in
enough to build ourselves.

Velora Healing — workbooks and guided tools

Brand 01 — Active

Velora Healing

Find your way back to yourself.

Digital products for emotional wellness. Workbooks and guided tools designed to help people navigate the harder moments of life with more clarity and less noise.

Visit Velora Healing
Eight years ago I didn’t have a studio.
I had a point of view.
MAYAK is what happens when you refuse to let go of it.

Elya, Founder of MAYAK

Have a product?
Let’s talk.

We work with a small number of businesses at a time. If you’re doing $2M+ and ready to grow, we want to hear from you.

Apply to work with us